An Independent Certified Coach, Teacher, Trainer and Speaker with The John Maxwell Team

About Joyce Kaduki

As a John Maxwell Certified Coach, Teacher, Trainer and Speaker, I can offer you workshops, seminars, keynote speaking, and coaching, aiding your personal and professional growth through study and practical application of John’s proven leadership methods. Working together, I will move you and/or your team or organization in the desired direction to reach your goals.

I am passionate about working with leaders who want to lead and inspire their people to take action and achieve outstanding results. I am equipped with the tools, resources and experience to help you and your team to improve your productivity, performance and profitability.

Coming from a finance background, I worked in the areas of accounting, finance management, administration, operations, strategy and HR for over 15 years, with both NGOs and profit-making organizations. As I handled increasing work responsibilities and developed a keen interest in leadership, I transitioned to work full-time building leadership capacity in individuals, teams and organizations; and consulting. I bring a plethora of skills and insight into the life strategies, coaching, human development and organizational development world.

I am the founder of Primo Strategy Limited, a company dedicated to helping leaders achieve their personal and professional growth goals. My group training and one-on-one coaching have helped thousands of individuals, teams and organizations drawn from multiple sectors – business, non-profit, government, church.

Designing and delivering life, leadership and strategy solutions which have positively impacted so many has made my life’s journey incredibly exciting and rewarding; while hosting Live2Lead leadership simulcast has been another exciting opportunity to equip leaders. I look forward to multiplying this value to you; whether you seek more effectiveness in your personal or professional life.

I found my leadership beginnings while pursuing a career in financial management. Joining the John Maxwell Team (JMT) raised my leadership journey to a higher level. I continue to learn from John C. Maxwell and his team, who are among the world’s finest leaders, teachers, speakers and coaches.

I have earned degrees in Commerce (B.Com), a Master of Business Administration (MBA), and I am a Certified Public Accountant of Kenya – CPA (K).

Check out what my team and I have to offer you, at



Contact Me. I am looking forward to assisting you on your journey to increased personal growth and greater leadership success.