Leadership is the difference maker and the deal breaker. It’s how we grow organizations. It’s how we impact lives. But, as you also know, leadership cannot be an idea we simply talk about; leadership is the action we must live out.
As a John Maxwell Certified Coach, Teacher and Speaker, I can offer you workshops, seminars, keynote speaking, and coaching, aiding your personal and professional growth through study and practical application of John’s proven leadership methods. Working together, I will move you and/or your team or organization in the desired direction to reach your goals.
I am a marketing expert, author, and trainer and I have helped many tree care and landscape business owners to be more profitable. I am the founder of RENEGADE Marketing Systems and Arborist Marketing University (AMU) for the tree and landscape industries, and President of JDavis Tree Care Solutions, and creator of the RENEGADE Marketing System.
As a tree care professional for more than 30 years, I am experienced in helping small to medium tree care and landscape service business owners work less and earn more through better marketing. As a marketing expert, I show business owners how to simplify and easily double the profits in their tree care business while enjoying more time off.
In 1991, I discovered a powerful marketing approach that tripled my tree and landscape business sales and profits. I have over and over put this system to the test in my own businesses. I have spent thousands of dollars test marketing direct mail sales letters, postcards, yellow page ads, and many others, learning what really works. What were the results? Today, I enjoy plenty of time off with my family, while my son Justin, begins to take the helm of my very profitable tree care service in Haltom City, Texas.
My belief, as a devout Christian, coupled with my faith in God is, Ki>"If you help someone else get what they want, you get what you want." And that's why I am so passionate about helping other business owners to realize greater success. And now as one of America's top green industry marketing experts, I share my RENEGADE Marketing System with other business owners around the country.
A lifelong learner, I have spent in excess of a $100,000 on education in Emotional Direct Response Marketing. I've learned from the best and brightest minds in the marketing industry, including Jay Abraham, among others, while paying Dan Kennedy (top USA marketing expert) top dollar for personal mentoring and training. I am also a Texas Certified and Consulting Arborist.
When I'm not helping other business owners make more money and have fun in their tree care and landscape business, I am enjoying time raising cattle, kicking back at my mini ranch, eating good barbeque, and watching rodeo shows with my grandchildren in my hometown of Boyd, Texas.
I was very privileged to come in contact with John Maxwell and his materials in the late eighties. I was immediately drawn to his speaking and teaching style, but more to his morals and ethics that are woven throughout his lectures and speeches.
I not only began to purchase his books for myself, but began to give them away to my employees and friends. In the 90's I began to teach his home study programs in my weekly staff and employee meetings. The response was overwhelming.
I am very grateful to be a founder of John Maxwell’s Certification Program.
Contact Me. I am looking forward to assisting you on your journey to becoming a successful leader.


